Showing posts with label Commercial. Show all posts
Showing posts with label Commercial. Show all posts

Friday, 7 March 2014

Project 4: Week - My Final Idents/ Evaluations.

















Evaluation of Using Cinema 4D.
For this project, we were asked to create 3, 5 second idents, containing mixed media and high definition live footage to put together as a group for the DCM (Digital Cinema Media) 2014 Ident competition, To do this, we would have show our detailed workflow containing our efforts of creating abstract footage, compositing it in Cinema 4D onto live footage that we have shot ourselves, and then display our hand at post production editing in Adobe After Effects.
As a whole I think the word that I can use to describe my time using Cinema 4D is perseverance, as I'm never rellay that confident with using this program and am usually reluctant to go further than I need to with it. But using all the different effectors and tools to morph and create shapes of literally anything I could think of, really made me much more confident with using this piece of equipment.
One of the issues I had with Cinema 4D was being afraid of just messing something good up that I had created, as we are always told to just play around with the program and “do what feels right.” However, this time, especially when creating my creatures for the Euphoric piece, I totally agree that using as many different ways to create something as you can is just a golden rule that one must abide by to get anywhere with this kind of software. 
I also am very reluctant to use anything considered close to “abstract” so this module was definitely a challenge. Despite this, I really enjoyed focusing on creating pieces of footage that didn't have to be based on anything real, because a lot of the time I would never get the subject perfect, just close to what it was meant to be, and in this case there weren't any rules like that.
In the future, I am to handle equipment like this much more confidently, and not being afraid to mess anything up as there is literally an “Undo” button on the top of the screen. I also want to continue using abstract footage and using compositing techniques in order to create more intricate and detailed pieces of work.
Evaluation of using Adobe AfterEffects.
For this project, we were asked to create 3, 5 second idents, containing mixed media and high definition live footage to put together as a group for the DCM (Digital Cinema Media) 2014 Ident competition, To do this, we would have show our detailed workflow containing our efforts of creating abstract footage, compositing it in Cinema 4D onto live footage that we have shot ourselves, and then display our hand at post production editing in Adobe After Effects.
As a whole I think I have adjusted to AfterEffects really well, and have learned that there is so much more to post production that editing footage together. I have gained knowledge of using time correctly on this software, and have also learned the valuable fact that visuals can’t just be changed by editing the brightness and contrast.
One of the only real issues that I had with AfterEffects was the use of masks, and although I did look for a proper solution at the time, the only reasonable thing I could think of to do when masks were resizing themselves, was to render out and re upload footage back into it, which technically did work. I had a lot of fun and gained loads of knowledge about changing the visual effects to suit a certain mood or emotion, as I’ve never really tried that before, and it’s definitely something that I’ll try again.
I would definitely like to keep the skills that I've gained from this module for the future, as I’ve learned that although getting used to the skills may take some time and effort to master, they are really worth it when it comes to the quality of my work and how mundane and boring my work would have looked had I not ventured on a bit more with it. 












Sunday, 28 April 2013

My E4 Esting.



                     



My final project of the year was to create an E4 “Esting” for the E4 competition, in which I was to make a short (10 second) animation. At first I was at a complete loss for what to do, as I was given the choice of using almost any medium to create this short film. I eventually chose to concentrate more on live action, mainly because it was one of the styles of animation I hadn't had an in-depth go at yet. I chose to do my film in the style of a Charlie Chaplin silent film, where I dressed myself up as a mime and painted the E4 logo sped up, but also making it look like I had done it in real time. I spent only half an hour shooting footage, as I had space an scene set up prior to the shooting, and about two days full on animating and editing it. I struggled with one thing in particular, which was using Adobe After Effects to edit some of my film. I had the film split into about 3 pieces, which made it a lot easier to animate individual pieces. I learned quite a few new skills in this project, one of which as working with a green screen. At the start of my animation, I have actually used a green screen behind me when I pop up and smile, I think this turned out extremely well as even the little hairs and small pieces of fluff on my clothing turned out well and weren't cut off or blurred out. I also learned process of editing a film to make it look like a silent film, where there would be jumpy parts in the film as well as editing the sound of an old camera into the film under the music, just to give it that vintage effect. This was one of my favourite projects to do this year, as it was mostly hands on and I got to paint my face, making actual fun out of the project. It was the project that I was completely excited about from start to finish and I am overjoyed with how my final, 10 second animation turned out!










Thursday, 25 April 2013

Week 3: Post-Production.



Once I had completed filming all of my animation, I then began to start editing it all 
together. I started this process by adding both of my video files to Adobe After-Effects,
 and once I added them to the program, they both appeared on the time line, 
ready to edit.
Once I started to edit my film, there were a few problems I had encounters with, one of
 them being my body sticking out of the designated “White zone,” created on the set of 
my film. To combat this issue, I created a mask layer, and went through the animation, 
frame by frame, and moved the mask layer’s points according to where I went over the
 white zone, adding a key frame to every change.

Once I had completed the white zone problem, I played through the film to ensure that all
 of the mask were in the correct places. I found that the “feather,” effect on the mask, 
worked well because of the smoother edges, making the mask edges much less obvious.
 I also lowered the masks opacity slightly so that the edges of the mask would meet the 
edge of the film smoothly and would not show any mistakes.

After I had edited that part of film, I moved onto the introductory part of my film, which
 involved me being filmed in front of a green screen. I opened this video in After-Effects
 and began to edit out the “green,” by changing its colour from the "green screen" panel, to orange, and then managed to change the orange to white, blending it in with the background.

Once I had the film in the correct order and put together, I then went onto editing my film.
 To do this I opened up the film in Final Cut Pro and began to cut it up into individual 
segments. This then made it easier for me to see which parts I could edit first, and the 
first piece I began to edit was the longest part which happened to be me painting the
 large E4 logo.

Once I had used the tools in Final Cut Pro to speed up the selected piece of film, by
 about 200%, I then moved the three pieces apart from each other and began to edit the
 final piece of the film which was focusing on the E4 logo beginning to drip. I had to edit a
 few pieces of film out of it, because there was about three seconds worth of unwanted film
 where I was unsure how to stop the constant photo taking. This made the film run much
 more smoothly, and gave me the opportunity to edit in frames that I will in order to make
 this animation look more like a silent film.

To do this I opened up a document in Photoshop with the requirements of “web and devices,”
and began to draw out the frame that I will apply to my whole film. I changed the frame size 
at the top and bottom so that the frame was even, and coloured the entire frame black to 
match the ones that would be seen in most generic silent films.

I then opened up Adobe Illustrator and began to draw out the designs for the frame which I 
put into my film. I looked through a number of silent films and found that the frames of the
 films usually consisted of swirled and floral patterns, the kinds usually found on old fashioned
 mirrors. The design I went for was a swirl and tear drop look, and I tried numerous ways to 
draw out this image, including making my own style of paintbrush, and using the pen tool. 
I ended up using the paint tool, and edited the lines to make them much smoother and more
flowing, which in the end, worked out very well in my opinion. I then changed the size of the
 “tear drops” in order to make them the correct size for the Photoshop document.
I then chose the swirl pattern to go on both the top and bottom of the frame, which I got as 
central as I could, and added them as smart objects before putting them in their places for 
definite.
I put the images on a new layer and filled in the colour of the shapes to make them stand 
out fully against the black background. I did experiment with colour, where I used a mix of
 greys and even some pastel colours, before realising that pastel colours would not make
 much of a difference since the film is in black and white.

Once I have the swirls placed correctly onto the border, I started to place the tear drop 
shapes onto the new layer on my Photoshop file. I wasn’t quite sure where about I would 
put them to begin with, as I originally wanted them on the left and right sides, stretched 
apart like the swirls were, but I eventually decided on placing them at the corners of the 
border, and I feel this makes the frame look more ornate and like an antique rather than 
something more modern. Once I had completed the look of my frame for the animation, I 
saved it as a file to use for web and video purposes, and uploaded it into Final Cut Pro and 
stretched it across the time line, so that it would last throughout the entire film.

I then went on to make a take frame, where dialogue is displayed to show what the characters
 are saying in silent films. I began by making a canvas the size of what would be the space in 
the middle of the ornate frame I made, and then chose and old, but legible style text to use
 as the written dialogue. I feel as though this worked out very well as I asked numerous
 people as well as tutors and they thought it looked rather authentic, I also added two 
tear drop shapes around the words to exaggerate and pronounce the words more.

After I had all of the elements of my film put together in the time line, I went on to edit 
the visual part of my film by using a variety of the settings available on the Final Cut Pro
 program. I chose to edit the blur settings so that the picture was blurred slightly, making
 it look slightly older and less HD than it is.


Here it shows the final adjustments that I made, visually, I added some visual effects, such
 as the Gaussian Blur which is what made the film so blurred and old fashioned. I also added
 the “Bad Film,” filter, which helped me make most of my changes to my film. I increased 
the saturate amount, scratches, hairs, and dust ever so slightly, which gave the great old 
fashioned Victorian film effect, which turned my film into the exact thing I had envisioned. 
I also ended up increasing the jitter Amount as well, which gave the film its jumpy and edgy 
feel.

Once I had taken the appropriate measures to ensure my film looked as authentic as I could, I went on to “colour correct” the E4 logo in my film so that the colour would remain in the logo whilst everything else was in black and white. To do this I went to the “3 Way Colour Correct” option on the menu in Final Cut Pro, and made sure that the saturation and Lumo were not selected, and opened up the range of colours that I still wanted to be visible throughout the video, I chose anywhere between lilac and violet, as the E4 logo is somewhere between those two colours and this made the E4 logo retain it’s colour throughout the film.

I then went on to add some sounds onto my film, I obtained these sounds through the means
 of the sound program named “Logic Pro,” found on the computers in the Music and Theatre
 building, so there would not be any legal issues.

The sounds I added included that of an old school film projector, which links in with the editing
 I did of my film. This sound is very authentic, and even has the click sound at the start of it to 
signify the projector being turned on, this works very well with my film because there is a 
slight jitter at the beginning of the film. I was also searching for some form of Photoplay music,
 usually found in silent films which comes with a full orchestra, however I could not find a 
sample of music without copyright issues, so I went in search of simple piano music. And to
 my luck I found quite a few samples of piano music from all ends of the spectrum, from 
western style bar music, to chilling and spooky samples. I ended up choosing a simple and 
echoing piece. I feel as though this music sample is most effective because it isn’t so busy 
that it takes away attention from what’s going on in the film, and does the opposite by 
exaggerating the movements and happenings in the film.

    This was one of my favourite projects to do this year, as it was mostly hands on and I got 
to paint my face, making actual fun out of the project. It was the project that I was completely excited about from start to finish and I am overjoyed with how my final, 10 second animation
 turned out!

Sunday, 31 March 2013

Advertising Research;



The Evolution of Beauty - Dove

This advert caught my eye immediately because it uses a unique feature found in very few advertisements. It uses time lapse, making the video go exceedingly fast but still manages to be coherent, not being too fast for anyone to make sense of it. The animation has been made using live action footage that has been sped up, the image that the company chooses is then put onto Photoshop and edited. This is when the film becomes a speed paint, almost like a tutorial piece which will then engage the audience to see how the model changes and how. Although I don’t agree with the processes in this advert, I think the process itself is very, very effective! This has also inspired me to try making an animation using the time-lapse tool so that I can do a lot more within the time space of 10 seconds.




Go Compare Silent Film.


This advert, as annoying as it can be to other people, is one of my all time favourites. It consists of a comedy/drama style short through the means of a silent film, and I feel as though this has been applied because of the number of people who complain about the advert and the singer himself. The music was specially created in order to portray the well known jingle that is one of the most defining points of the advertisements, along with subtitles underneath for people to read. 
This highly influenced my ideas (changed them entirely,) and made me want to produce a silent film with a Charlie Chaplin styled advert. This with the aspect of time-lapsing, would work really well to accompany the E4 logo. The effects of the silent film would be easy to apply once I had shot the film as well, along with ornate frames and jumpy gaps in the film.