Advertising Research;

The Evolution of Beauty - Dove

This advert caught my eye immediately because it uses a unique feature found in very few advertisements. It uses time lapse, making the video go exceedingly fast but still manages to be coherent, not being too fast for anyone to make sense of it. The animation has been made using live action footage that has been sped up, the image that the company chooses is then put onto Photoshop and edited. This is when the film becomes a speed paint, almost like a tutorial piece which will then engage the audience to see how the model changes and how. Although I don’t agree with the processes in this advert, I think the process itself is very, very effective! This has also inspired me to try making an animation using the time-lapse tool so that I can do a lot more within the time space of 10 seconds.




Go Compare Silent Film.


This advert, as annoying as it can be to other people, is one of my all time favourites. It consists of a comedy/drama style short through the means of a silent film, and I feel as though this has been applied because of the number of people who complain about the advert and the singer himself. The music was specially created in order to portray the well known jingle that is one of the most defining points of the advertisements, along with subtitles underneath for people to read. 
This highly influenced my ideas (changed them entirely,) and made me want to produce a silent film with a Charlie Chaplin styled advert. This with the aspect of time-lapsing, would work really well to accompany the E4 logo. The effects of the silent film would be easy to apply once I had shot the film as well, along with ornate frames and jumpy gaps in the film.