Showing posts with label Go Compare. Show all posts
Showing posts with label Go Compare. Show all posts

Friday, 29 November 2013

Project 3: Creating my characters and assets for Scene 1.



Creating assets for Scene 1.
















I started off this part of the project by creating the most prominent part of the scene: The forest. I knew that I wanted a black background to give off the full potential of the colour scheme that i have applied to this animation, so the trees I have chosen to do are all rather vibrant against a black background. I've also taken into account the fact that these trees themselves need to show depth of the scene and so I have made them slightly darker, the further back they go. 

From my initial plans you can see I have still kept as much detail in the trees as I can, this is to ensure that the animation looks the highest quality I can make it, and gives off a rather professional look to it. 

I have also added spiky looking flicks at the end of these trees, and the reason for this is because I'm aware that these trees wouldn't look at good if they we


I also made some little bits and pieces to go in my forest, as I felt it would just be a bit boring and repetitive if there were JUST trees. 








Sunday, 31 March 2013

Advertising Research;



The Evolution of Beauty - Dove

This advert caught my eye immediately because it uses a unique feature found in very few advertisements. It uses time lapse, making the video go exceedingly fast but still manages to be coherent, not being too fast for anyone to make sense of it. The animation has been made using live action footage that has been sped up, the image that the company chooses is then put onto Photoshop and edited. This is when the film becomes a speed paint, almost like a tutorial piece which will then engage the audience to see how the model changes and how. Although I don’t agree with the processes in this advert, I think the process itself is very, very effective! This has also inspired me to try making an animation using the time-lapse tool so that I can do a lot more within the time space of 10 seconds.




Go Compare Silent Film.


This advert, as annoying as it can be to other people, is one of my all time favourites. It consists of a comedy/drama style short through the means of a silent film, and I feel as though this has been applied because of the number of people who complain about the advert and the singer himself. The music was specially created in order to portray the well known jingle that is one of the most defining points of the advertisements, along with subtitles underneath for people to read. 
This highly influenced my ideas (changed them entirely,) and made me want to produce a silent film with a Charlie Chaplin styled advert. This with the aspect of time-lapsing, would work really well to accompany the E4 logo. The effects of the silent film would be easy to apply once I had shot the film as well, along with ornate frames and jumpy gaps in the film.