MTV – Sang Yup Kim
This ident, I thought was probably one of the more time consuming
idents that I’d seen. I starts as what
appears to be in the inside of a body,
with organs and skin and cells all pulsing and moving around. The camera then
zooms out of the inside of the body to show the audience what was on the
outside. It shows this small, shiny and rather angry looking creature who
resembles a heart. The heart promptly explodes after the camera has steadied
for about half a second, to reveal the MVT logo inside of it.
I can tell straight away from this ident that it is in full 3D
animation, and has had a lot of attention put purely on how this creature
looks. The heart will have been sculpted probably from a simple sphere and can
be torn apart easily from making the object editable. The background is also
very simple, if it has been shot in live footage then I will just be a white
screen backdrop used usually for photography. However, this kind of space can
be created digitally too by making a plane and curving and shaping it until it
resembled a ski slope like shape. Putting simple spot lights in front of the
creature will also cast great shadows on the background and make it looks quite
realistic.
I think this ident is great to attract attention from audiences of all
ages. It’s got that half cute/half gross factor about it which is always
appealing to users specifically on the internet. I love the detail and shine
effect that the heart has and it also drops a big bomb on the audience when the
little monster blows up. It’s also got a lot of humour placed in this ident as
well as a little shock, as when the monster bursts, his teeth and eyes just
fall onto the floor leaving the skin to blow away, which I think will engage
the audience well. 
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