This ident was made to be
broadcasted on MTV Poland. And it consists of a number of slow panning shots
around a site in the country-side. It starts off with a CGI’d piece of
plastic/fabric twisting and turning over the edge of a lake. It continues to
transform until it turns into a set of speakers, obiously to relate back to the
MTC company. As it is doing this, the water makes a small ripple, which
escalates into a smal tidal wave.
There are a number of
techniques thatused in this animation. One of those techniques is the effect of the water, and making it move and contort. The most popular way to do this would be to create a plane on cinema 4D or something similar, and editing that plane, being able to pull and twist the plane which can make a ripple/movement effect on the water. The way that the stereo would be created would be to make the stereo first, and the go to morph and change the look of it by adding effectors such as the twister tool, and then reversing the footage in order to make the morph turn back into the stereo.
This ident caught my attention imediately, for a different reason than a normal MTV advert would. The fact that this ident is rather tranquil and has a set colour scene rather than as many as one could possibly try and get, just makes the video stand out more against all the other idents, making it a very clever choice. There isnt too much to focus on in this ident, which can work very well in its favour, as the animators can focus more attention on the remaining pieces of animation. Because of this, the animated counterparts are so crisp, clear and realistic and eye catching. have been 
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