Advertising Research;

The Evolution of Beauty - Dove

This advert caught my eye immediately because it uses a unique feature found in very few advertisements. It uses time lapse, making the video go exceedingly fast but still manages to be coherent, not being too fast for anyone to make sense of it. The animation has been made using live action footage that has been sped up, the image that the company chooses is then put onto Photoshop and edited. This is when the film becomes a speed paint, almost like a tutorial piece which will then engage the audience to see how the model changes and how. Although I don’t agree with the processes in this advert, I think the process itself is very, very effective! This has also inspired me to try making an animation using the time-lapse tool so that I can do a lot more within the time space of 10 seconds.




Go Compare Silent Film.


This advert, as annoying as it can be to other people, is one of my all time favourites. It consists of a comedy/drama style short through the means of a silent film, and I feel as though this has been applied because of the number of people who complain about the advert and the singer himself. The music was specially created in order to portray the well known jingle that is one of the most defining points of the advertisements, along with subtitles underneath for people to read. 
This highly influenced my ideas (changed them entirely,) and made me want to produce a silent film with a Charlie Chaplin styled advert. This with the aspect of time-lapsing, would work really well to accompany the E4 logo. The effects of the silent film would be easy to apply once I had shot the film as well, along with ornate frames and jumpy gaps in the film.

Estings Finalists 2011.

Super Hit Combo! - Andrew Baxter.

This video was submitted and used as one of the finalists in the 2011 Estings competition for the channel E4. I feel as though this animation was particularly successful and has a rightful place as a finalist because of the level of skill and commitment it must have taken to make this animation. As far as I can tell, this animation has been purely hand drawn, with fast and action filled movements, as well as backgrounds of a city scape which has had to have been manipulated in order to show the angles of the buildings in many different views. There isn't a particular colour scheme in this animation, as it is pretty simple, using red and blue, plus the obvious purple for the advertising of E4.

E4 Comb - Erddin Llwyd.

This video was submitted and used as one of the finalists in the 2011 Estings competition for the channel E4. I feel as though this video would have been considered for the final because of the humour that is implied with it. The video itself doesn't necesserily make much sense, as it is just a fixed camera showing the E4 logo come to life, dip itself into a pot of hair gel, and slick the males hair into the shape of a "4," which in itself is one of those things where it's so random that it doesn't need to make sense the be funny. Even though the video itself is majorly simplistic, it is obvious that the video has had a vast amount of effort put into it. It looks as though the video has been set up with random materials and instruments with the intention to do a live action shot, however the E4 logo is the part that does all the moving,. It looks as though it has been computer generated and moved via an animation program, and the scenery has been made purple to fit the E4 colour scheme, which makes it look rather effective.

E4 Man - Tim McCourt.

This video was submitted and used as one of the finalists in the 2011 Estings competition for the channel E4. I feel as though this video would have been thought of as a finalist because of the way it has been designed. there seems to have been a lot more thought put into the production and the idea behind the advert. The E4 logo has been used as a marketing product, what appears to be a hair styling solution used by a black male surrounded by women, insinuating that it is what makes him attractive and what lures in the females. There also is the element of speech in this advert, where the females characters are singing along with the music, this shows that there has to have been more consideration put into the timing and style of the animation.

My Kingdom for a Horse - Benjamin Howell.

This video was handed in to E4 and was chosen as one of the many finalists in the 2011 Estings compe-tition for the channel E4.                 I feel as though this video was chosen as

one of the finalists because of the surprise and hilarious aspects that the animation holds. It doesn't make any sense at all, what the animation is about, although it's set in a kind of medieval realm, with  a knight riding on a horse. However, the aspect that steals the show would most definitely be the song which the horse faced man is singing, it makes no sense what so ever, but is catchy as well as hilarious. These two aspects put together add up to make the extremely entertaining but well thought out animation.

Super Fuel - Oinionterror.

This video was handed in as  a comp- etition entry for the 2011 Estings project for the Channel, E4. I feel as though this video was chosen as one of the finalists for a few reasons. This animation is completely 3D, which makes it different from the majority of entries I've seen for the Estings competition. The animation storyline is also very very clever in the sense that the creator has used something cute and sad, rather than funny, to get the viewers attention. The little tea cup is the main character, who tries to dunk a biscuit in his head full of tea, to eat. However, when he opens his mouth the tea falls out, and when he jumps back in shock, the biscuit splats on the floor, this then makes up the E4 logo with the spilt tea. A very clever idea!

Paul Hess.

On friday the 22nd of March, we received a visit from a well  known children's book illustrator, Paul Hess. Hess has worked on a variety of book covers for children, mainly focusing on fairy tale and nursery rhyme stories than more contemporary ones.
We learned that Paul had studied in Sydney, Australia, and at first, wasn't sure what aspect of Art he would specialise in, as he first began under the pretences of being an Art Director (being in charge of an art gallery,) however he slowly moved onto illustration.
I found listening to Hess about the choices he made and the steps he took, benefited me greatly, as I find myself in a similar position to what he was in too.

 I found out a number of things I wanted to know, such as how to go about becoming a freelance illustrator, obtaining an agent who would organise work for me, who knew the right people to give me chances of work, and who would fit all work in a schedule for me, giving me time to break, concentrate on other pieces of work or spend time on holiday if there is any reason to be.

The more I listened to Paul explain his career to us, the more excited I got. I knew this would be along the lines of the career path I am aiming to take, and that's when he started to go through his process of work. 

Hess has worked in mainly watercolour for the majority of his work, showing us in great detail his process of using block colour, and slowly adding shading and texture to his work. 

He then went on to show us his digital art, which was in his distinguished style, as well as showing us his studio, his daily routines, showing how one doesn't just get up when they like and begin to draw. We also had a discussion about giving our ideas and reading into what we are going to create, as illustrators; this was done by the class receiving a copy of Hess's ghost story he had been working on, set in Africa and about two boys who take fruit from the tree that a ghost has made it's home. Using the description of the ghost in Hess's story, we were asked to create our own version of what we thought the ghost looked like;

• "Hideous Creature with foaming red eyes, every other tooth missing, dead grass filled with bugs instead of hair, and a raspy, breathy laugh. " - These are my outcomes;

I feel as though I followed the description rather well; although I added limbs in the first image, and skinny ribs to the second, the images are over all terrifying and not what I'd consider putting in a child's book.

                       

Animation Research (2)

L'Orange Gutan; Gluko and Lennon.

Gluko and Lennon, are two characters created by the company L'Orange Gutan. Their story is that of adventure, when they help the super hero called Superfluous gain back the power of flight by retrieving his cape from the enemy.

The style of the animation is 3D animation. This is clear through the use of shapes, colour, fading and movement, which is crystal clear and in high definition. I was attracted to the video through it's colour, I really love the vividness and contrast that the film gives, which enhances the fantasy element to it. There also aren't any harsh lines throughout the film so all the colours, somehow, end up blending together.

Guilherme Marc: Tyger.


Tyger is an animation mixed up of 2D and 3D techniques, I think that this animation caught my attention the most because of the way it has been produced. The characters throughout this animation are mainly 2 dimensional, made in a digital but flat format. Whereas the tiger, the main character in the film,  is a 3 dimensional model, who's arms and legs are controlled by people. I also loved the way that patterns had been drawing onto the film after it had been edited and produced. The 2D characters in the film have been made using only two colours, which, added with the sepia effect of the camera, makes them look as though they have a variety of colours, and the style they have been drawn in, provides a 90's theme and "Gorillaz," effect on the film.

Entry for Tomb Raider: Reborn Competition on Deviantart.

This is my entry for the competition going on throughout Deviantart, relating to the new release of the Tomb Raider franchise.
The new Tomb Raider game has come very far from what it used be; No longer focusing on the facial features/bases of Angelina Jolie who plays Lara Croft in the films, but focusing on a much younger looking, 21 year old character.
This character looks a vast amount more rough and tough than the previous game characters, and which added detail from new graphics from the game, the visibility of every facial feature is very helpful in the long run.

I do not expect to win anything from this competition, as the number and quality of the pieces of art are so 
extensive, however I thought it would be a fantastic opportunity 
to get my artwork seen a little but more, and to draw something other
than  a damsel in distress, sort of character.

Juxtapoz Magazine.

Juxtapoz;


Whilst searching through a number of online illustration websites/competitions and one of these websites was called Juxtapoz Magazine. In this website, I found a number of artists which include Jessica Singh.


Jessica Singh is a freelance illustrator who is currently residing in Melbourne, Australia. She is generally inspired by lyrics from "Anthem styled" songs from artists such a Bjork and Radiohead. She is also heavily inspired by ceremonial costumes such as wedding dresses and funeral suits, as well as traditional folk art, Indian comic books, and natural materials such as teeth, hair and fungi. She explores the power and beauty, (both natural and synthetic,) of women and their role in society, filled with massive bold colours blended expertly to create smooth yet loud images.


Jessica Singh's work, I feel, could inspire my own work through a number of reasons. Our styles are rather similar as I too tend to focus on drawing more female bodies and themes rather than male figures. I feel as though studying the layout of her works would enhance my chances of being able to draw my characters from a more detailed angle and not just have my characters stood in a static stance.










Arij Moka;

Another artist that stood out massively to me was Arij Moka. Moka's pencil based style relates to my own in the way that the use of shading and texture are rather similar.