UPDATES:
Monday 24th of March: Have been in correspondence with client and have brought up a number of ideas, which they approved of. Had the idea to bring up a Surfing theme behind the “7th Wave” name – will look into water patterns and surfboard designs to put into practice.
Tuesday 25th of March: Drew up 4 ideas, rather than the initial 3, in order to show specific details and changes through the ideas. I chose to go rather literal with what they asked for, rather than giving my own interpretation of it, as they were quite clear in what they asked for.
Client was pleased with these outcomes, although I did urge them to point out ANYTHING they felt was out of place, and no offence would be taken it they didn't like or approve of anything.
The same day they emailed me back which one they wanted and drew on necessary changes that they would like to be applied, which were few, but would make a large change to the layout of the logo. They also stated they would like the colours to be ever-so-slightly more vibrant against the grainy background.
Wednesday 26th of March: Once I had received the feedback from the client, I then went on to make the changes they had asked for, which included enhanced colour and changing position of a few of the individual pieces, and this was the final outcome.
Thursday 27th of March: Went to meet up with the client in person with regards to another logo that they wanted me to design. From that meeting I took away the relevant information to design a logo based on a comic-book style, onomatopoeic piece. And straight away I looked into a mixture of
Batman slapstick noises and the works of Roy Lichtenstein. I came up with these ideas initially, but decided to go all out and look over a range of fonts, baring in mind I had to stick with these colours. I also found that the image on the left was rather difficult to read, as the colours
blended in together and the outline wasn't thick enough to distinguish the letters from the background.
I then decided to try out a different font, which could distinguish between the font and the background colour. I personally think that this font is so much better than the previously used one, however, a meet up with the client is still needed in order to see their opinion on it.
Friday 28th of March: Met up with the client to discuss the ideas that I already had. And upon reflection, the client asked me to try out a few ideas from a totally opposite approach, something along the lines of a more clinical theme.
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