Project 4: Week 3 - Creating Mock Stills of DCM idents.

Using the knowledge I gained by researching DCM’s 2013 ident, I went on to make up some of my own versions using images on the internet. I decided to choose two different emotions and project them into an image based on the stills I took from the ident. I used DCM’s official logo as a template, then used Adobe Illustrator to create an exact cut out version of this. I then put this image onto Photoshop where I was able to create an almost exact replica of DCM’s stills.

The first emotion I chose was that of anger, as I thought that there would be a larger collection of those kinds of images on the internet. I chose the background image because it was such a dynamic and striking photo that would grab a lot of attention, and almost fit the emotion I wanted to portray exactly. Because of the image on the background being so dark, I knew I wanted a bright, but still an equally striking photo to go inside of the logo. I found an image of a cracked mirror, which was brilliant white in colour, but had stark black lines where the cracks had appeared. I thought that this worked really well as it not only showed the vast contrast (in colour) of the two images but also linked them together through the cracks and the dark background blending together. Almost as though the cause of the cracked mirror was the man in the background, which tells a great story when it comes to advertising.

Once my first attempt at making a still logo, in my opinion, worked out very well, so I then went onto create a second logo. I wanted this one to be the exact opposite of the previous one. I began my search looking for a warm and happy image, I wanted the image to represent a comfortable and happy state of peace. I found this image of a candle burning, and because the picture was full of oranges, browns, reds and yellows, I definitely got that warm glow and relaxed feeling from it. Going on from the warm and colourful background, I knew I wanted to add in a bright and exciting image in order to make the concept of the image more exciting and dynamic. I ended up searching for fireworks and ended up with a Catherine wheel – like picture, and because of the bright golden colour of the wheel, it makes the image look so much less static and adds so much more excitement and life to the image. I thought this worked really well as a full image, as the vast amount of emotions given off are really useful and bound to attract attention when it comes to advertising.